1974 "Chrysler" Imperial

[DonFromTexas]

I guess I got them straightened out in Texas. Now shows MAKE: Impe, BODY STYLLE 4dr. MODEL: Cro (for Crown) and WEIGHT: 5000
It is a 1959 Imperial Southampton Crown 4 dr hardtop

[DonFromTexas]

I guess I got them straightened out in Texas. Now shows MAKE: Impe, BODY STYLLE 4dr. MODEL: Cro (for Crown) and WEIGHT: 5000
It is a 1959 Imperial Southampton Crown 4 dr hardtop

[Too Many Mopars]

Good deal! Maybe I can get mine straightened out too

[ImperialAtom]

Yes, when it comes time to sell mine, I'm going with Chrysler Imperial to make sure I catch both search terms.

[Crown64]

Interesting thing I noticed about the 1974 LeBaron I bought from the Gesswein auction - the title (from 2014 when Gesswein purchased it) says the make is Chrysler and the model is Imperial. I know that from 1955-75 Imperial was its own marque, and read on The Wikipedia that Chrysler had even sent out notification to all 48 states that beginning in 1955 Imperial would now be registered as a separate make. And you would think that would be pretty well established by 1974, but I guess someone "didn't get the memo" in this instance.

Part of the confusion arises out of a bit of sleight of hand by Chrysler Corporation for model year 1971. Tired of seeing "IMPERIAL" consistently in last place in sales model year after model year, they abandoned their registration of "IMPERIAL" as a make in its own right, and melded it into "CHRYSLER", with the Imperial designation being relegated to just a model of Chrysler. Note the deck lid emblem on the '71s: it reads "Imperial by Chrysler". So on paper, anyway, IMPERIAL ceased to be a separate make in 1971.
Charles Fares

[Too Many Mopars]

Haha the saga continues!

I have noticed the "Imperial by Chrysler" on the 71's but I think that was only the 71's. My 74 has no outward designation as a Chrysler.

But your explanation makes sense for the title designating it as a Chrysler Imperial.

[Too Many Mopars]

Just going through the brochures linked here, and it's notable that 1970 only says Imperial and 1971 very specifically says Chrysler Imperial, but 1972 kind of fudges things with a large vertical IMPERIAL and a small horizontal CHRYSLER on the main page, but no mention of Chrysler in the text (that I could find). 1974 completely separates things again with an Imperial section then Chrysler New Yorker, Chrysler Newport etc.

So from that it seems like the decision to "go back" to Chrysler Imperial was a one year deal in 1971.

[Too Many Mopars]

As an aside, the 1971 paisley Mod Top saga is pretty hilarious, if embarrassing for the company

http://www.imperialclub.com/Yr/1971/Paisley/index.htm

[gary h]

Interesting.

[Too Many Mopars]

UPDATE: Got the title switched today, and there was a place on the application to make corrections so I noted it should be Imperial LeBaron instead of Chrysler Imperial.

Checked the new title and it says Make: CHRY Model: IMP

Ah well...